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Jenette Serrins is a pioneering green beauty innovator and sought-after celebrity esthetician known for her transformative botanical formulations and holistic approach to skincare.

Nature's Wisdom, Scientifically Crafted

A true botanical alchemist, Jenette has dedicated over two decades to perfecting the art of natural skincare. She's considered a wellness guru and skin transformation expert by many thanks to her encyclopedic knowledge of herbs and ability to address even the most challenging skin concerns. Jenette knows that exceptional skin comes from honoring both ancient wisdom and modern science. Her extensive experience as an esthetician and her deep study of Eastern and Western healing traditions have created a real-world solution — sophisticated formulations that harness nature's most powerful ingredients to deliver remarkable results while supporting sustainability. The perfect ritual customized for your unique needs.

"I've been trying Jenette...I love that I get to use products that say things like 'Be Happy' and 'Be Calm'!" - [Emma Watson, Actress/Activist - in Vogue]

A Holistic Visionary

"So grateful to have found Jenette, whose 'green' sensibilities are in alignment with mine, so I know that anything she's created and puts on my face is safe and non-toxic."
- [Katey Denno, Celebrity Makeup Artist]


Jenette makes her home in Los Angeles, California where her skin boutique "Being in LA" and in-house laboratory are based. She is a respected voice in sustainable beauty, often featured across mainstream and celebrity media. Deeply committed to environmental integrity, Jenette ensures every product is created in small batches with ethically-sourced ingredients that honor both personal wellbeing and planetary health.

A Trusted Botanical Authority

Throughout her career, Jenette has worked with clients who demand effective natural solutions without compromising on luxury or results. This has helped to make her the trusted expert for many of today's most famous faces. Her commitment to sustainable, plant-powered beauty extends beyond skincare—it's a philosophy that recognizes the profound connection between personal wellbeing and environmental consciousness.


Jenette and Jenette Skin Care has been featured in numerous media outlets including CBS, Forbes, CNN, People, Hollywood Reporter, and Vogue, on topics from green beauty to holistic wellness. She is available for select interview opportunities.

What's Your Skin Ritual?

Do you need to calm inflammation while battling occasional breakouts? The Clear Skin Ritual might be perfect for you. Is your skin dull and in need of deep hydration? The Nourished Skin Ritual could be your solution. Want to discover your ideal ritual? Take the Skin Type Quiz to find your perfect match.

(Please keep in mind that my skin quiz is just a starting place and not all products will be recommended that correspond to your Skin Type Ritual.)