Cool Earth is the charity that works alongside indigenous villages to halt rainforest destruction. We here at jenette All Natural Skin Care believe whole heartedly in their efforts and strategy.
When you support my line and buy my products you help fight against rainforest destruction and the destruction of natural resources that many of my ingredients are sourced from. A portion of your sale today will go towards helping save our planet’s most valuable resources.
Cool Earth knows that saving the rainforest isn’t a new idea. Managing to do it is. Over the last 40 years, half the world’s rainforests have been destroyed. That’s why Cool Earth decided to go about things differently.
Cool Earth puts local people back in control, giving them the resources they need to keep their forest intact. And by saving at-risk rainforest they shield millions of acres of neighboring forest.
It is an approach that research proves to be the most effective way of keeping rainforest standing. It is also an approach that is transforming the lives of some of the world’s poorest and most vulnerable communities.
WHAT COOL EARTH DOES:
Cool Earth doesn’t create reserves or put up fences. It doesn’t buy land. Instead, Cool Earth puts indigenous people back in control of the world’s most endangered rainforest. These people have lived in the forest for countless generations. Their homes are now on the frontline of deforestation. They have the most to lose from deforestation.
Cool Earth focusses its efforts on rainforest that is most at-risk and which would otherwise be destroyed within the next 18 months.
The protected forest forms a shield to make millions of acres of neighbouring forest inaccessible to loggers.
Cool Earth only works with villages that approach them. The villages decide how funds are spent and they drive the partnership. By enabling their partners to build better schools, better clinics and better incomes, Cool Earth ensures rainforest protection goes hand in hand with better lives.
COOL EARTH’S IMPACT:
An award winning community-led conservation model that has been successfully replicated in all three of the world’s major rainforest biomes.
116 village partners throughout the world, and more rainforest under the 24/7 protection of indigenous people than any other NGO or government
Protection of 750,000 acres of rainforest that would otherwise have been destroyed
A forest shield that puts millions more acres of forest out of reach to loggers
Nearly 200 million tonnes of carbon locked in
Safeguarding the habitats of more than 80 species on the IUCN Red List