Purposeful botanicals, passionate intention.
ShopBegin Your Metamorphosis with the NEW Jenette Skin Care
Change your skin, change your life. Sophisticated botanical formulations created by celebrity esthetician Jenette Serrins, harnessing nature's most effective ingredients through small-batch, artisanal processes. Jenette's plant-powered products combine her deep knowledge of Eastern and Western healing traditions with modern skincare science to address specific concerns while holistically supporting your skin's natural balance. Each intentionally crafted formula delivers not only exceptional results but also a transformative experience that elevates your daily routine to a multi-sensory ritual. Jenette is committed to sustainable, ethical practices—creating nontoxic products that honor both your wellbeing and our planet's health.
New and Improved
A new chapter unfolds as we unveil my thoughtfully reimagined aesthetic. We've been quietly transforming my visual identity to reflect Jenette Skin Care's sophisticated botanical expertise within each formula, and today I share this evolution with you.
Now featuring an elevated color palette inspired by the beauty of nature - a visual representation of the natural skincare experience you've always trusted. You'll love our packaging upgrade – the new spray mist is whisper-fine (no more droplets), our new pumps and droppers smoothly dispense for perfect portion control, and we've added protective jar liners that keep your precious products fresh and pristine until the very last scoop.
While our appearance has evolved, our commitment remains unchanged: passionately and purposefully crafted formulations where beautiful botanicals work in harmony to heal and transform your skin. The exceptional products you love now have an exterior that reflects their nature.
Discover My Potions
My best-selling Potion No. 1 and Potion No. 2 are evolving to better serve your skincare journey. In response to many years of customer requests, these transformative serums will now come in generous 1oz sizes—double the amount of your previous 0.5oz bottles—with only a modest $7 price increase.
This enhancement means you're receiving twice the product for exceptional value, ensuring your skin ritual remains uninterrupted for longer and providing extended support for your complexion's ongoing renewal.
Our commitment to delivering purposeful, effective botanical skincare at remains unchanged with the same meticulously crafted formulations you trust.
Experience the enhanced convenience and exceptional value of my Potions, designed to support your skin's journey toward lasting radiance and balance.
Trusted by the best in the business. Read our press highlights.
"I’ve been trying Jenette... I love that I get to use products that say things like ‘Be Happy!’ and ‘Be Calm’!” ~ Emma Watson, Actress/Activist
READ FULL ARTICLE
Amanda Seyfried shows off how she uses Jenette's Just Add Sugar Facial Bar in her real and raw morning ritual video for Vogue, picked up by People. "It's a GD heart!" - READ FULL ARTICLE
Celebrity make-up artist and green beauty expert, Katey Denno explains to Elle magazine how she uses Jenette's Be Happy Brightening Toner to achieve that dewey glow on her clients. - READ FULL ARTICLE
Women's Health Magazine leans on Jenette's expertise... 20 Best Eye Creams For Dark Circles, Tested And Reviewed By Skincare Experts. - READ FULL ARTICLE
Jenette gets interviewed by the Huffington Post and shares her best skincare tips about The Beauty Treatments You Should Never Do Right Before Your Wedding. - READ FULL ARTICLE
Shop by Skin Goal
Clear Skin
Transform congested skin with these essential healing products, designed to clarify and balance oily, acneic complexions. These powerful botanical formulations work in harmony to prevent breakouts while maintaining your skin's natural moisture balance, revealing clearer, calmer skin with each application.
Calm Skin
Restore your skin's natural calm with these essential soothing products, created to support sensitive and reactive complexions. These gentle yet effective botanical formulations work in harmony to soothe inflammation while strengthening your skin's protective barrier, revealing a balanced, luminous complexion with each application.
Radiant Skin
Elevate your complexion's inherent vitality with these comprehensive products, where purposeful botanicals support every aspect of balanced skin. These intelligent formulas work synergistically to purify, brighten, and hydrate, creating an optimal environment for your skin to thrive and reveal its most luminous, refined state.
Nourished Skin
Transform the visible signs of aging with these comprehensive prodcuts, where potent botanical actives unite to address multiple concerns of dry, mature skin. These sophisticated formulations work synergistically to restore elasticity, enhance hydration, and promote cellular renewal, creating a new foundation for enduring hydration and bouncy firmness.
Ageless Skin
Discover Jenette's complete transformative system, where all of her most sophisticated botanical formulations work to comprehensively address multiple aging concerns in combination skin. This collection represents the pinnacle of Jenette's skincare expertise, working synergistically to restore firmness, enhance radiance, and create the foundation for enduring youthful vitality.
Shop by Skin Type
Normal and Balanced
Sensitive and/or Stressed
Oily and Acneic
Dry and/or Mature
Perfectionist. Alchemist. Passionate about the Power of Nature.
Jenette Serrins is a pioneering green beauty innovator and sought-after celebrity esthetician known for her transformative botanical formulations and holistic approach to skincare.
Nature's Wisdom, Scientifically Crafted
A true botanical alchemist, Jenette has dedicated over two decades to perfecting the art of natural skincare. She's considered a wellness guru and skin transformation expert by many thanks to her encyclopedic knowledge of herbs and ability to address even the most challenging skin concerns. Jenette knows that exceptional skin comes from honoring both ancient wisdom and modern science. Her extensive experience as an esthetician and her deep study of Eastern and Western healing traditions have created a real-world solution — sophisticated formulations that harness nature's most powerful ingredients to deliver remarkable results while supporting sustainability. The perfect ritual customized for your unique needs.
"I've been trying Jenette...I love that I get to use products that say things like 'Be Happy' and 'Be Calm'!" - [Emma Watson, Actress/Activist - in Vogue]
Sustainable
I’m committed to sustainability throughout every aspect of the formulation and packaging process. I prioritize botanical ingredients, glass containers, eco-friendly packing materials, and small-batch production to minimize environmental impact.
Ingredients with integrity
We put a lot of care, love and integrity into each and every product we craft with our exceptional, raw and all-natural ingredients. Since every new batch is carefully made by hand, there may be slight variations in texture, color and scent from one batch to the next... this may also occur over time and does not alter the products efficacy or quality.
Vegan
Jenette Skin care is an official Leaping Bunny certified company. I formulate exclusively with plant-derived ingredients, ensuring my entire collection remains free from animal products. My vegan commitment extends beyond ingredients to include testing practices, which don’t involve any animals except for the human kind.
Handcrafted
Every product is meticulously created in small batches in my
in-house Los Angeles laboratory.
This artisanal approach ensures exceptional quality control, ingredient freshness, and the
infusion of my passionate intention into every product.
Toxin Free
You won’t find potentially harmful ingredients including sulfates, parabens, synthetic fragrances, PEGs, and glycols in my bottles. With Jenette Skin Care, you receive only the most beneficial botanical elements to transform your complexion while supporting your overall natural vitality.
Summer Essentials
"So grateful to have found Jenette, whose 'green' sensibilities are in alignment with mine, so I know that anything she's created and puts on my face is safe and non-toxic."
~ Katey Denno, Celebrity Makeup Artist and Green BeautyExpert
"Love supporting a female owned business!"
~ Eva Mendes, Actress
"I am completely blown away by Jenette’s Be Radiant Toner with snow mushroom! It is phenomenal! Light, absorbent and so health giving to the skin!!! It is my favorite product that I cannot live without!! I have enjoyed the Be Clean for blemish reduction and healing. and the moisturizer - Be Nourished is smooth as silk and very emollient and well, actually nourishing!!! Jenette is a genius with skin and it’s care!! Thank you Jenette for bringing your brilliance to us all." ❤️
~ Dr. Therese Walsh, Acupuncture and Herbology
"The best skin care line I have tried! I love the quick results and natural intelligence behind each product I have used so far. Jenette uses nature's magic to create a natural, high quality and clean skin care line that focuses on balance. This really shows as the skin feels calm, nourished, and radiant with your individual skin's needs met! I feel so lucky to have found Jenette and her amazing products! I look forward to using her intentional and healing treasures each day."
~ Tatyana Rem, L.Ac
"I am extremely blessed and a happy recipient of Jenette's divine, magical products! They are created with such care and intention that you feel this when you apply or mist each day. I love her precious Divine Balance oil!"
~ Leslie Sloan, Colour Therapist, and Energy & Sound Healer
"I love using Jenette's skincare line in my treatment room. My clients enjoy the smells and always ask what they are. I know after each application they will leave feeling clean, firm and refreshed. Thanks Jenette!"
~ Lauretta Ramsey, Aesthetician
"Jenette's magic touch and products have changed my skin."
~ Maureen Choi, Former Beauty Director at Violet Grey
"I experienced Jenette's Just Add Sugar - Cacao Herbal Infusion Masque and it was more than an experience for just my skin, it teases my taste buds as well! More than that, it left my face smooth and rejuvenated. I love this product."
~ Courtney Scheuerman, Actress/Comedian
"I have tried so many organic, natural skin care products that promised to calm my sensitive, acne-prone, hormonal skin and nothing has worked - until now. All of these products smell delicious and are effective. I can't recommend enough!"
~ Rebecca Hunter, Interior Designer
“After only one treatment with Jenette using her entire line, my skin has never looked and felt so good, I am now committing to a natural skin program and getting rid of all of my toxic products.”
~ Tifani B.
Services
Jenette offers advanced customized skin treatments at her skincare boutique, 'Being in LA'. Learn more about how she or one of her highly trained and experienced aestheticians can change your skin and life by visiting: www.beinginla.com or call to schedule your session today at 323-741-8035
Schedule a 30-60min in-depth, customized skin consultation with one of our experts. Take your skin ritual to the next level with a live, video chat or in person session where we will personalize the perfect skin ritual for you!