Sunny days are ahead, and the body-bearing season is upon us. This means more frequent grooming for ladies and lads of all stripes and persuasions. For most of us, shaving is still the most...

Dying to know how to go about using topicals like retinol? And what the magic is behind Jenette’s formulator-led products that are as luxuriously effective as they are deeply healing? Dive into part 2 of our chat with our founder as we discuss what it truly means to be an all-natural skincare brand, why sustainability efforts are so critical, and what she can’t miss out on to feel her very best every day! As always, it’s about going far beyond skin-deep!

What does it mean to be an all-natural skincare brand?

This is not an easy question, as many would think that as long as you’re using what the FDA would call one 100-percent natural, you’re an all-natural skincare line. However, I think it goes much further. It’s about sourcing and using sustainable, clean, and green ingredients every step of the way. 

I sat down with our founder, Jenette Serrins, to discuss her skincare routine, must-have products, and daily beauty regimen. Learn about her secrets to getting great skin, her inspiration for new products, and her unique take on aging gracefully. It’s about making a wholehearted commitment to the health of your body, skin, and mind — inside and out! Let’s get up close and personal!

How did you start on your skincare journey?

When I was 18, I opened a day spa with my mom and learned how to do everything, from body treatments to makeup, massage, skincare, and waxing. I didn’t think that this was a path I would stay on. But while getting my degree in speech communication, I needed to make money, and this was a great way.

Let’s talk about cleanses. You might do one to lose weight quickly for a special event or to get rid of bloating, or because you feel sluggish and are sinking into brain fog. You might crave a reboot. These are all great reasons since most cleanses do wonders for your health, body, mind and skin.

Summer is in full swing and you’re enjoying all that the hot months have to offer: lazing by the pool, endless beach days, backyard barbecues and cocktails, and showing more skin in flirty frocks. After all, having hunkered down for well over a year, we’re eager to indulge ourselves a little, reconnect with friends, and live it up right!

Keeping your skin looking good, healthy and vibrant can be challenging in the summer months, especially for mature skin. I’ve been in the business of natural skincare and effective anti-aging products for decades and my...

In my last blogpost I wrote about what you should watch out for in skincare during pregnancy or while you are nursing. I received a lot of questions about what to do with your skin...

We spoke with Rachael Pass the other day, loyal customer and skincare junkie. Rachael lives in Los Angeles with her husband and young son. The beauty products that Rachael loves most are all natural skincare...