Jenette Skin Care: Handcrafted Clean Beauty With a Conscience

Founded in 2012 by celebrity esthetician Jenette Serrins, Jenette All Natural Skin Care is a Los Angeles-based botanical skincare line built on a simple principle: what goes on your skin should be as clean as what goes in your body. Every product is formulated by Serrins herself, handcrafted in small batches, and poured, boxed, and labelled
by hand in the brand’s LA laboratory. It is skincare made the slow way, on purpose.

From Treatment Room to Product Line

Serrins has spent more than 25 years working as an esthetician in Los Angeles, treating clients at her skincare boutique, Being in LA. Over two decades of hands-on work gave her an encyclopedic knowledge of how skin responds to different ingredients, and a growing frustration with what was available on the market. Too many products relied on synthetic fillers, artificial fragrances, and chemical preservatives that did more harm than good.

Rather than keep recommending products she did not fully trust, she started making her own. Jenette Skin Care launched as an extension of her treatment practice, rooted in the same philosophy she applied in her facial room: plant-based ingredients, chosen for what they actually do at a cellular level, not for how cheaply they can be sourced. Her client list, which includes names like Emma Watson, Rachel McAdams, and Ruth Connell, became early adopters of the line. The brand has since been featured in Vogue, Forbes, CNN, People, and the Hollywood Reporter.

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