Press

Here’s *Exactly* How To Apply Your Retinol, Say the Pros

It seems that everyone knows how to use retinol these days. Or do they? Pretty much every social media influencer will have you believe that everyone and anyone is on the expert retinol train, but...

Here’s *Exactly* What to Expect if You’re Getting a Chemical Peel

Two words you never thought you would want to use in relation to your skin: ‘Chemical’ and ‘peel’. Applying chemicals to anything sounds like a school science project and the word peel just sounds...

How Often Should You Exfoliate Your Face? We Asked Experts

Too little or too much can both have unwanted effects—so what’s the right exfoliation frequency? That post-exfoliation glow is almost addictive. Maybe you slathered on an earthy mask loaded with e...

How Often Should You Facial Steam for Better Skin?

Just imagine a luxurious spa experience right in the comfort of your own home – those fluffy towels, essential oils, relaxing music and a feeling of the ultimate in self-care. That’s *exactly* wha...

The Beauty Treatments You Should Never Do Right Before Your Wedding

“The No. 1 rule is: Don’t try anything new [within] a month before your wedding! This could turn into a disaster,” said Jenette Serrins, the owner, founder and developer of Jenette Skin Care. “...

What is Niacinamide and How Does It Beautify You?

Niacinamide, better known as vitamin B3, is a powerful skincare ingredient for many reasons, explains Jenette Serrins, celebrity esthetician an owner/alchemist of Jenette Skin Care, Inc and Being i...

BEAUTY BOSS: JENETTE SERRINS, FOUNDER OF JENETTE SKIN CARE AND BEING IN LA

Our latest Beauty Boss is Jenette Serrins, founder of Being in LA, a private high-vibrational skincare studio in Silver Lake, CA where she guides her clients on a journey to glowing and radiant ski...

Should You Double Cleanse Your Skin? - This might be worth repeating.

When it comes to skincare rituals that truly make a difference, the double cleanse has been creating waves in the beauty world. Gone are the days of a single cleansing routine; it’s time to embrac...

Mother’s Day Gift Guide: The Best Nursing-Friendly Beauty Gifts

We are very proud and honored to have Forbes Magazine feature our Just Add Sugar Cacao Herb Infused Masque as one of their top Mother’s Day gifts!   READ MORE

Catch Jenette in action on Network TV's Destination LA.

Jenette gives a candid tour of her LA based spa “Being in L.A.” where she also makes her amazing skincare line in the spa lab.  WATCH NOW