We’re happy to see an overall trend towards authentic, natural beauty that’s not only good for your skin but also the environment—something we have been promoting, practicing, and preaching since, well, day one! Still, there’s so much confusion as to what constitutes all-natural skincare, and even with some of the most venerable, luxurious and woke brands out there, reading the ingredient list makes you feel like you should have gotten a science degree. So here are the deets on the hero ingredients that power our plant-based products. They truly are the crème de la crème in our repertoire to give you skin proper health and a radiant glow!

Before you dive into our exquisite craft cocktail of skincare star ingredients below, know that each of these precious powerhouses was chosen for achieving ultimate balance. In other words, our goal for your skin is to find equilibrium first, before we address other pressing issues such as aging, for instance. It’s vital to get your epidermis’ pH levels where they ought to be. It’s step one in achieving a radiant, healthy, and enviable complexion.

Balance means not robbing your skin and its delicate microbiome with heavy artillery. Think all-too-common but detrimental “performers” such as benzoyl peroxide and glycolic acid. We also shy away from hype ingredients and things like collagen and elastin. You simply cannot source them in the raw and they are often attached to soy or animal byproducts, or chemicals that stabilize them. Alcohol and parabens are also a strong “absolutely never ever” for us.

Instead, we have finessed ingredients that promote your skin’s very own production of these vital must-haves, and we always opt for exquisite elements that allow your skin to breathe and naturally boost its immune system. Our approach is grounded in doing no harm and allowing the bounty of nature to do its finest work. 

GREEN TEA

Green tea is hands-down our favorite ingredient. It’s such a formidable fighter of free radicals and the star of all antioxidants. It will make your skin glow, and this delightful fact is backed by decades of scientific research. The natural antioxidant in green tea is a catechin (epigallocatechin-3-gallate) that shrinks the stockpile of free radicals in the body and in the skin and prevents cell damage. In less tech-speak, green tea is tops for fighting acne, premature aging, clogged pores, oily skin and sun-compromised skin. This mega-powerful multi-tasker really does it all, while also being anti-microbial, anti-inflammatory, and astringent.

Must-Haves: Green Tea - Superfood Facial Bar, our deeply nourishing go-to cleanser, and our healing Magic Matcha - Green Tea Superfood Masque, a superfood smoothie for your skin

NIACINAMIDE

This powerhouse is a requisite in our arsenal. Packing a punch of Vitamin B3, it takes off stress like nothing else, effectively improving skin texture and the appearance of hyper-pigmented spots, enlarged pores and fine lines. Niacinamide stimulates collagen and the production of ceramide, a lipid compound that aids the functional and structural integrity of the skin barrier.

Must-Have: Our miraculous Transform - Niacin Serum, highly powered and packed with everything good for your skin…including green tea!

VITAMIN C

Every day, you want to get a dose of Vitamin C, internally and topically. We only use the highest-quality, medical-grade oil-soluble Vitamin C. It is less irritating than other forms of vitamin C, more efficacious, and stable and is the most healing type, even for rosacea and eczema.

Its assets range from brightening and evening skin tone to reducing dark spots and hyperpigmentation, fighting signs of aging and protecting your precious complexion from environmental stress. It stimulates the production of elastin and collagen and takes off sun damage with finesse.

Must-Have: Our skin-hugging Be Calm - Brightening C Serum, our most anti-inflammatory, healing and unique product

PROBIOTICS

Probiotics are a non-negotiable hero ingredient for keeping your skin cells alive. Praised for their anti-bacterial properties, probiotics are highly effective in killing cancer cells and preventing radiation damage from entering the dermis. We infuse them into 99 percent of our products (with the exception of herbal soaps/cleansers). They fight radiation and cancer cells and do wonders to nourish, balance and heal your skin from within.

Probiotics are found in yogurt and kefir with live active cultures, fermented foods like sauerkraut and kimchi and kombucha. Our top choice is  Leucidal® Liquid PT, a unique lactobacillus that is is expelled through a fermentation process of the radish root. It is exceptionally anti-bacterial and protects the skin from future breakouts. It also naturally stabilizes our products, staving off microbial contamination.

Must-Have: Our best-selling Be Happy - Brightening Toner, which instantly balances, brightens, and deeply replenishes the skin with mood boosting properties that actually make you feel happy. Along with our other amazing toners; our Be Clean – Detoxifying Toner and our Be Divine – Age Defying Toner.

CACAO

Who can resist the siren call of chocolate? Not us! Especially a nibble of dark chocolate, which is chock-full of disease-fighting antioxidants. A queen among superfoods, chocolate reigns supreme via theobromine, dubbed “food of the gods” by the Greek. This bitter alkaloid of the cacao plant improves heart health, lowers blood pressure and lifts your spirits. We work with raw organic cacao, which is killer for combating long-term anti-aging, brightening the skin, promoting profound cellular healing, and blocking harmful free radicals. 

Must-Haves: Our Just Add Sugar - Cacao Herbal Infusion Masque, a true mini facelift in a jar, and our luxuriously cleansing Just Add Sugar - Cacao Herbal Infusion Soap Bar.

ALOE VERA

Instead of relying on chemical skincare product fillers, we use a sustainable aloe vera gel as the base for most of our products. It is more expensive than chemical fillers or alcohols, but the benefits speak for themselves. Aloe Vera has been used for healing many skin concerns for ages; the Egyptians called Aloe Vera the “plant of immortality.” A standout superfood, aloe vera calms, cools, nourishes, and heals damaged and inflamed skin instantly. Think of it like “tricking” your skin into being hydrated without ever clogging your pores.

Must-Haves: Potion No.1 - Age Defying Serum, our Potion No.2 - Age Defying Serum, and our Be Nourished – Age Defying Moisturizer.

CHINESE & KOREAN HERBS

We use a top-secret and proprietary blend of Chinese and Korean herbs that Jenette has developed and perfected over three years to find just the right mix. We use the root, stem, and leave/flower of these plants, because each delivers its own very specific skin-saving potential.

Must-Haves: Just Add Sugar - Cacao Herbal Infusion Masque, a skincare game-changer, and our Just Add Sugar - Cacao Herbal Infusion Soap Bar, our Magic Matcha - Green Tea Superfood Masque and our Green Tea - Superfood Facial Bar.

SANDALWOOD

We love the seductive, grounding, and somehow mythical aroma of sandalwood and its storied history of being used by priests and priestesses in ancient ceremonies. But, more importantly, high-vibrational sandalwood essential oil is seriously skin-conditioning, brightening, and a rock star for fighting pigmentation. Ours is sourced sustainably of course! 

Must-Have: Our deeply healing and coveted Be Calm - Brightening C Serum, perfect for all skin types

We cannot emphasize enough how all-important it is to treat your skin with utmost care and nourish it with the best that Mother Nature has in store. She is our finest resource for obtaining potent yet non-harmful elements for your “skinvestment” journey. That’s why we employ this carefully curated and well-researched lineup that is cruelty-free, all-natural, and sustainably and ethically sourced. To delve deeper into ingredients that set us apart, visit our Ingredient Glossary.