Dying to know how to go about using topicals like retinol? And what the magic is behind Jenette’s formulator-led products that are as luxuriously effective as they are deeply healing? Dive into part 2 of our chat with our founder as we discuss what it truly means to be an all-natural skincare brand, why sustainability efforts are so critical, and what she can’t miss out on to feel her very best every day! As always, it’s about going far beyond skin-deep!

What does it mean to be an all-natural skincare brand?

This is not an easy question, as many would think that as long as you’re using what the FDA would call one 100-percent natural, you’re an all-natural skincare line. However, I think it goes much further. It’s about sourcing and using sustainable, clean, and green ingredients every step of the way. 

I sat down with our founder, Jenette Serrins, to discuss her skincare routine, must-have products, and daily beauty regimen. Learn about her secrets to getting great skin, her inspiration for new products, and her unique take on aging gracefully. It’s about making a wholehearted commitment to the health of your body, skin, and mind — inside and out! Let’s get up close and personal!

How did you start on your skincare journey?

When I was 18, I opened a day spa with my mom and learned how to do everything, from body treatments to makeup, massage, skincare, and waxing. I didn’t think that this was a path I would stay on. But while getting my degree in speech communication, I needed to make money, and this was a great way.

We spoke with Rachael Pass the other day, loyal customer and skincare junkie. Rachael lives in Los Angeles with her husband and young son. The beauty products that Rachael loves most are all natural skincare...